777i Privacy Policy

777i ("we," "us," "our") operates Pakistan's leading online casino and sports betting platform at 777i.im. We offer cricket betting, live casino, slots, Lucky Bingo, Coin rewards, and a wide range of gaming services to registered players across Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, Multan, and beyond.

This Privacy Policy sets out in full detail how 777i collects, uses, stores, protects, shares, and processes the personal data of our players and website visitors. It also explains the rights you hold over your personal data and how you can exercise them.

By registering a 777i account or using any part of the 777i platform, you confirm that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with this Privacy Policy, you must not use the 777i platform.

This Privacy Policy should be read together with the 777i Terms and Conditions, which govern the overall relationship between you and 777i, and our Responsible Gaming Policy.

For the purposes of applicable data protection law, the data controller responsible for your personal information is 777i, operating under its international gaming license. As data controller, 777i determines the purposes and means by which your personal data is processed.

All data protection queries, subject access requests, and privacy-related complaints should be directed to the 777i support team in writing at [email protected]. Please include "Privacy Request" in the subject line of your message so that it is routed correctly to our data protection team.

777i collects the following categories of personal data from players and website visitors:

Identity & Registration Data

• Full legal name as it appears on your CNIC
• Date of birth (for age verification — all players must be 21 or older)
• CNIC number (provided during KYC verification)
• Username chosen at registration
• Gender (optional, provided voluntarily)

Contact Data

• Mobile phone number registered in your name
• Email address
• City and province of residence (e.g., Karachi, Sindh)

Financial & Payment Data

• JazzCash or EasyPaisa wallet number used for deposits and withdrawals
• Bank account details (HBL, UBL, Meezan Bank, SadaPay) where provided for bank transfer transactions
• USDT TRC20 wallet address where used for cryptocurrency transactions
• Transaction history including deposit amounts, withdrawal requests, and timestamps

Identity Verification (KYC) Data

• Scanned or photographed copy of your CNIC (front and back)
• Proof of address document (utility bill or bank statement) where required
• Selfie photograph for liveness verification, where required

Gaming & Behavioural Data

• Full game history including bets placed, outcomes, winnings, and losses across cricket betting, slots, live casino, and Lucky Bingo
• Bonus and promotion usage history
• Session durations, login timestamps, and platform activity logs
• Responsible gaming tool usage (deposit limits set, self-exclusion requests, cooling-off periods)

Technical Data

• IP address at time of registration and each login
• Device type, operating system, and browser type
• Geolocation data (city-level, derived from IP address)
• Cookie identifiers and session tokens

777i collects your personal data through the following channels:

• Directly from you: When you register an account, complete KYC verification, make a deposit, request a withdrawal, contact support, or fill in any form on the 777i platform.
• Automatically: When you browse or use the 777i platform, our servers automatically record technical data including your IP address, device information, and browsing activity on our site via cookies and similar tracking technologies.
• From third-party service providers: We may receive identity verification results from our KYC service partners, fraud screening scores from our anti-fraud providers, and payment confirmation data from JazzCash, EasyPaisa, and our banking partners.
• From publicly available sources: In limited circumstances related to fraud prevention or AML compliance, 777i may verify information against publicly available records or databases.

777i processes your personal data for the following specific purposes:

777i will never use your personal data for any purpose not listed in this Privacy Policy without first obtaining your explicit consent or establishing a separate lawful basis for doing so.

777i processes your personal data on one or more of the following legal bases:

• Contractual necessity: Processing is necessary for the performance of the contract between you and 777i — specifically, to operate your account, process your payments, and deliver gaming services to you.
• Legal obligation: Processing is required for 777i to comply with its legal and regulatory obligations, including KYC identity verification, AML transaction monitoring, age verification, and regulatory reporting obligations under our international gaming license.
• Legitimate interests: Processing is necessary for 777i's legitimate business interests, including fraud prevention, platform security, responsible gaming monitoring, and improving the quality of our services — provided such interests are not overridden by your fundamental rights and freedoms.
• Consent: For non-essential cookies and direct marketing communications, we rely on your explicit, freely given consent. You may withdraw your consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

777i does not sell, rent, or trade your personal data to any third party. We share your personal data only in the following limited, controlled circumstances:

• Payment processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, and USDT payment infrastructure providers receive only the transaction data strictly necessary to process your deposit or withdrawal.
• KYC and identity verification providers: Regulated third-party KYC service providers receive your identity documents and biometric data solely for the purpose of verifying your identity in accordance with our licensing requirements.
• Fraud prevention and AML services: We share transaction and behavioural data with regulated fraud screening and anti-money laundering service providers to protect the integrity of the platform and comply with our legal obligations.
• Regulatory and law enforcement authorities: 777i will disclose personal data to competent regulatory authorities, law enforcement agencies, or courts of law where required to do so by applicable law, court order, or regulatory direction. We will notify you of such disclosure where legally permitted to do so.
• Business restructuring: In the event of a merger, acquisition, or sale of all or substantially all of 777i's business assets, your personal data may be transferred to the acquiring entity. You will be notified of any such transfer and your rights will be preserved.

777i operates under an international gaming license and may use service providers located outside of Pakistan to deliver certain components of the platform, including cloud hosting infrastructure, KYC verification, and fraud prevention services.

Where your personal data is transferred outside Pakistan, 777i ensures that appropriate safeguards are in place to protect your data to a standard equivalent to, or higher than, the protections available within Pakistan. These safeguards include:

• Standard contractual clauses requiring the recipient to apply data protection standards equivalent to GDPR-aligned principles
• Data processing agreements with all third-party processors that impose binding confidentiality and security obligations
• Restricting international transfers to jurisdictions that maintain adequate data protection frameworks

You may request further information about the specific safeguards applied to international transfers of your personal data by contacting us at [email protected].

777i retains your personal data for the periods set out below, after which it is securely deleted or irreversibly anonymised:

Where you request deletion of your personal data and 777i is not subject to a conflicting legal retention obligation, your data will be securely deleted within 30 days of the verified request. Data subject to mandatory regulatory retention periods will be retained for the minimum period required by law and then deleted.

777i implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure:

• Transport encryption: All data transmitted between your device and the 777i platform is protected by 256-bit SSL/TLS encryption. Our platform enforces HTTPS across all pages and resources.
• Data at rest encryption: Sensitive personal data stored in our databases, including KYC documents and payment information, is encrypted at rest using AES-256 encryption.
• Access controls: Access to player personal data within 777i is restricted to authorised personnel on a strict need-to-know basis. All staff access to personal data is logged and audited.
• Two-factor authentication: Internal 777i systems containing player personal data require multi-factor authentication for all staff access.
• Regular security testing: 777i conducts regular penetration testing and vulnerability assessments of the platform infrastructure.
• Incident response: 777i maintains a documented data breach response procedure. In the event of a data breach that poses a risk to your rights and freedoms, you will be notified without undue delay in accordance with our legal obligations.

777i uses cookies and similar tracking technologies on the platform. A cookie is a small text file placed on your device by our web server when you visit the 777i website. Cookies allow the platform to recognise your device, remember your session, and deliver a consistent experience across visits.

777i uses the following categories of cookies:

• Strictly necessary cookies: These cookies are essential for the 777i platform to function. They manage your login session, maintain your game state, process your deposits, and enable core security features. You cannot opt out of strictly necessary cookies while using the platform.
• Functional cookies: These cookies remember your preferences such as language settings, preferred game categories, and display options to provide a more personalised experience. They are enabled by default but can be disabled in your browser settings.
• Analytics cookies: With your consent, 777i uses anonymised analytics cookies to understand how players navigate and use the platform, which game categories are most popular, and where technical issues may occur. These cookies do not identify you personally.
• Fraud prevention cookies: These cookies help 777i detect suspicious activity, duplicate account attempts, and potential fraud signals by analysing device fingerprint data across sessions.

You can manage or disable non-essential cookies at any time through your browser's cookie settings. Note that disabling certain cookies may affect the functionality of the 777i platform. For detailed browser-specific instructions on managing cookies, refer to your browser's help documentation.

As a 777i player, you hold the following rights with respect to your personal data. To exercise any of these rights, contact us in writing at [email protected] with the subject line "Data Rights Request" and include your full registered name and account username.

• Right of Access: You have the right to request a copy of all personal data that 777i holds about you. We will provide this in a structured, commonly used, machine-readable format within 30 calendar days of a verified request.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. Basic account details (email, phone number) can be updated directly from your account settings; CNIC-linked identity data requires a formal rectification request and supporting documentation.
• Right to Erasure ("Right to be Forgotten"): You may request that 777i delete your personal data. This right is subject to our legal retention obligations — data that must be retained for regulatory compliance (KYC records, financial transaction logs) cannot be deleted before the mandatory retention period expires.
• Right to Restrict Processing: You may request that 777i temporarily pause processing of your personal data in certain circumstances, such as while a dispute is under investigation or while you await rectification of inaccurate data.
• Right to Data Portability: You have the right to receive a copy of the personal data you provided to 777i in a structured, commonly used, machine-readable format, and to transfer that data to another controller where technically feasible.
• Right to Object: You have the right to object to processing of your personal data based on legitimate interests, including profiling for marketing purposes. You can withdraw marketing consent and unsubscribe from promotional communications at any time via your account settings or by contacting support.
• Right to Withdraw Consent: Where 777i processes your data based on consent (such as for marketing communications or non-essential cookies), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

The 777i platform is strictly intended for adults aged 21 years and above. 777i does not knowingly collect personal data from any individual under the age of 21. Age verification is a mandatory step in the 777i registration process, and CNIC-based age verification is required before any player can deposit or wager on the platform.

If 777i discovers that personal data has been collected from an individual under the age of 21, the account will be immediately suspended, all deposits will be refunded to the originating payment method, and the personal data of the underage individual will be securely deleted from our systems as promptly as possible.

The 777i platform may contain links to third-party websites or services, such as payment provider portals or sports data feeds, in the normal course of delivering gaming and payment services. These third-party sites operate independently and are not governed by this Privacy Policy.

777i is not responsible for the privacy practices of any third-party website. We strongly encourage you to review the privacy policy of any third-party site before providing personal data to it. The presence of a link to a third-party site on the 777i platform does not constitute an endorsement of that site's privacy practices or data handling standards.

777i reserves the right to update, amend, or replace this Privacy Policy at any time to reflect changes in applicable law, regulatory requirements, or our data processing practices. When material changes are made, 777i will notify registered players via email to the address on their account and/or a prominent notice displayed upon their next login.

The "Last Updated" date at the top of this document indicates when the most recent revision was made. Your continued use of the 777i platform following the effective date of any amendment to this Privacy Policy constitutes your acceptance of the updated policy.

We encourage you to review this Privacy Policy periodically to stay informed about how 777i is protecting your personal data. The most current version is always accessible at 777i.im/privacy-policy.

If you have any questions, concerns, or requests relating to this Privacy Policy or how 777i handles your personal data, please contact the 777i data protection team using the details below:

All privacy-related correspondence must be submitted in writing via email to ensure a proper audit trail. Please include your full registered name and account username in all communications so that we can locate your account records efficiently.

For responsible gaming support, self-exclusion requests, or problem gambling assistance, please visit the 777i Responsible Gaming page.